FORTNITE
LET THEM KNOW
EPIC GAMES
FORTNITE
LET THEM KNOW
EPIC GAMES
FORTNITE
LET THEM KNOW
EPIC GAMES
FORTNITE
LET THEM KNOW
EPIC GAMES
Client:
EPIC Games
Production
Distribution
In the run-up to the World Cup 2022, Fortnite introduced in-game country outfits, representing nations from all over the world. The country outfits were introduced through the global Fortnite campaign “Let Them Know”, which was fully amplified via 433. The International football players; Omari Hutchinson, Trevoh Chalobah, Alejandro Garnacho, Kaide Gordon and Mateusz Klich were brought into the mix, to connect with Fortnite's key markets. Not only did they feature in the tournament, they also showcased the country outfits, representing their nations at the World Cup 2022.
Client:
EPIC Games
Production
Distribution
In the run-up to the World Cup 2022, Fortnite introduced in-game country outfits, representing nations from all over the world. The country outfits were introduced through the global Fortnite campaign “Let Them Know”, which was fully amplified via 433. The International football players; Omari Hutchinson, Trevoh Chalobah, Alejandro Garnacho, Kaide Gordon and Mateusz Klich were brought into the mix, to connect with Fortnite's key markets. Not only did they feature in the tournament, they also showcased the country outfits, representing their nations at the World Cup 2022.
Client:
EPIC Games
Production
Distribution
In the run-up to the World Cup 2022, Fortnite introduced in-game country outfits, representing nations from all over the world. The country outfits were introduced through the global Fortnite campaign “Let Them Know”, which was fully amplified via 433. The International football players; Omari Hutchinson, Trevoh Chalobah, Alejandro Garnacho, Kaide Gordon and Mateusz Klich were brought into the mix, to connect with Fortnite's key markets. Not only did they feature in the tournament, they also showcased the country outfits, representing their nations at the World Cup 2022.
68
content
pieces
68
content
pieces
68
content
pieces
68
content
pieces
127
Million
Impressions
127
Million
Impressions
127
Million
Impressions
127
Million
Impressions
2022
2022
2022
2022
CASE VIDEO
CASE VIDEO
CASE VIDEO
CASE VIDEO
Objective: Showcase the fortnite country outfits, representing the nations at the World Cup 2022.
Objective: Showcase the fortnite country outfits, representing the nations at the World Cup 2022.
Objective: Showcase the fortnite country outfits, representing the nations at the World Cup 2022.
Objective: Showcase the fortnite country outfits, representing the nations at the World Cup 2022.
ALWAYS ON LAYER
ALWAYS ON LAYER
We kicked off the campaign through gamified Instagram Stories to test the 433 audience on their football knowledge. This Always-on approach introduced the Let Them Know Set globally, including Fortnite’s key markets Spain, France, Poland and UK. The Tournament action was brought to life through multiple Instagram Stories and Reels, amplifying the visual power on our 433 channels.
We kicked off the campaign through gamified Instagram Stories to test the 433 audience on their football knowledge. This Always-on approach introduced the 'Let Them Know' Set globally, including Fortnite’s key markets Spain, France, Poland and UK. The Tournament action was brought to life through multiple Instagram Stories and Reels, amplifying the visual power on our 433 channels.
Let them know tournament
Besides the always-on content, we organised the 'Let Them Know' Tournament, where international football players take each other on in a game of Fortnite. These five players represented there countries in the games.
Let them know tournament
Besides the always-on content, we organised the 'Let Them Know' Tournament, where international football players take each other on in a game of Fortnite. These five players represented there countries in the games.
Let them know tournament
Besides the always-on content, we organised the 'Let Them Know' Tournament, where international football players take each other on in a game of Fortnite. These five players represented there countries in the games.
Let them know tournament
Besides the always-on content, we organised the 'Let Them Know' Tournament, where international football players take each other on in a game of Fortnite. These five players represented there countries in the games.
Work
with us.
Ready to be part of the magic? Drop us a message to learn more about our services, we're here to connect you with the biggest football community in the world!
Work
with us.
Ready to be part of the magic? Drop us a message to learn more about our services, we're here to connect you with the biggest football community in the world!
Work
with us.
Ready to be part of the magic? Drop us a message to learn more about our services, we're here to connect you with the biggest football community in the world!
Work
with us.
Ready to be part of the magic? Drop us a message to learn more about our services, we're here to connect you with the biggest football community in the world!
